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We believe that everything you do online should contribute to your strategic objectives.

This may sound obvious, but it is a principle that all too often gets forgotten in a busy organisation. If you don’t periodically step back to look at the bigger picture, it is very easy to slip into the habit of polishing pages on your website that get a handful of visitors or driving traffic to your site that does not lead to any meaningful engagement.

At the centre of an effective digital strategy is a plan for driving users to your website and other digital channels and a method for understanding their behaviour and measuring your performance so that you can continuously improve. As such, our core offer is formed of three pillars: Organic search, Paid search and User behaviour & performance measurement.


Organic search

This work typically involves the following initial activities:

We use the following tools to support this activity:

We can offer the following ongoing support:


Paid search

This work typically involves the following initial activities:

We use the following tools to support this activity:

We can offer the following ongoing support:


User behaviour & performance measurement

This work typically involves the following initial activities:

We use the following tools to support this activity:

We can offer the following ongoing support: