Communicating health sector ideas through engaging video content
The King’s Fund is an independent charity working to improve health and health care in England. They help to shape policy and practice through research and analysis and develop individuals, teams and organisations.
The number of videos produced for The King’s Fund to date
Ever since we started working with The King’s Fund, in 2007, their objective has been clear: use video as a medium to communicate the ideas that change health care for an audience of medical professionals and policy makers.
We have produced well over 300 videos for The King’s Fund – a combination of interviews, presentations and mini-documentaries featuring leaders in health, politics and beyond. These include Simon Stephens, Don Berwick, Andy Burnham, Jeremy Hunt, Gordon Brown, David Cameron and Clay Christensen.
While attending events and meeting prominent thinkers we’ve developed a strong understanding of the burning issues in health and social care, from quality and service improvement, through integration and competition, to leadership and management.
Whatever the subject, our aim has been to hit the right balance of interest and rigour for a wide range of people, from health care assistants through to government ministers.
We take a collaborative approach with the client, working with them closely in all aspects of the production process including developing the individual briefs, conducting interviews and making editorial decisions.
Having produced so much content over the years, we carried out some detailed analysis of the level of engagement of their audience with the content. By tracking the watching behaviour of the audience, we have been able to develop a strong sense of the optimum length and format of different types of content. This insight has informed our thinking about future content.