Catch22 – Website providing renewed clarity for a large and long-established charity

2013 – 2023

WebsitesStrategy

A charity that designs and delivers public services that build resilience and aspiration in people and communities.

Catch22 operates in a rapidly changing sector in which the project-based funding approach was being replaced by a commissioning model. They needed a new website to clearly present their service offer and effectively target commissioners.

Enhanced architecture for a priority audience

We conducted an initial discovery phase that examined Catch22’s organisational objectives and the information needs of their key audience groups via a combination of interviews, surveys and focus groups.

We knew that commissioners were the priority audience and established that the website was also used by practitioners (e.g. probation officers) and, on occasion, by the people using Catch22’s services.

To support this mix of audiences we developed a new architecture which complemented Catch22’s existing content with a layer of additional pages to support commissioners searching for relevant information. These new pages allowed commissioners to quickly find a solution to a problem such as ‘Reducing gang crime’ or ‘Raising academic attainment’.

A range of content types

Underpinning this new architecture were a range of content types that reflected the reality of Catch22’s work including News, Case studies, Areas of expertise and Services. These content types were carefully combined to ensure that users could access all the relevant content around a particular topic (e.g. ‘Providing skills for employment’).

Each content type also had a parent listing that allowed users to browse and filter in the most intuitive way. For example, Catch22 had over 100 separate services and the website offered both a text-based listing and a map with the option to search services by postcode.