Ark
Clean Air Fund – Dynamic website showcasing the new strategy of an evolving organisation
2022 – ongoing
Clean Air Fund is a global philanthropic organisation working with governments, funders, business and campaigners to create a future where everyone breathes clean air.
As a relatively new organisation, Clean Air Fund wanted a website with a more energetic look which brought their brand and strategy to life. They needed a partner to lead on the design of the site and extend the visual language of the brand.
Building on a new strategy
We worked with the staff team, website users and other relevant external people to understand the new strategy in more detail, looking more closely at the ‘why’, ‘what’ and ‘where’ of their work. These three frames of reference were reflected in the information architecture of the new site, showcasing Clean Air Fund’s work through interlinking themes, geographies, activities (such as grants and projects) and specific outputs (e.g. data and resources).
The approach was tested in workshops, which gave the Clean Air Fund team an opportunity to challenge and refine the proposed content model. As a consequence of this process we landed on a flexible structure that presents their current and past work and that can adapt in future as their approach evolves.
Enhanced visual identity
The website design provided a step-change in Clean Air Fund’s visual identity. In close collaboration with the client, we introduced a wider colour palette and a new body font to allow for a more nuanced approach to key messaging and detailed content. We also redefined the typographic hierarchy, proposed a more coherent approach to the user interface and ensured that the design met WCAG AA accessibility standards.
Finally, we looked at how graphic flourishes and photography could be used in a more expansive and expressive way to provide context and impact. Once the site was live we amended and expanded the brand identity guidelines to ensure that future design and content would remain coherent and sustainable.
Looking forward
Our collaboration with Clean Air Fund has delivered a site that makes the most of their brand and communicates their goals more effectively.
As the issue of clean air continues to rise up the political agenda, we’re looking forward to seeing how this vibrant organisation continues to grow and develop and how the site can support their activities.
It was a pleasure to work with Bureau to redevelop our website and brand identity. Several years later, we’re still benefitting from their technical expertise and creativity. Our website is much more engaging and the ongoing development of our brand is underpinned by refreshed assets. This collaboration has enabled us to grow our reach and engagement with key audiences.