Ada, National College for Digital Skills
StreetDoctors – New home for a charity training young lifesavers on the frontline of street violence
2021 – ongoing
StreetDoctors is a national charity that trains young people in the physical and psychological consequences of street violence, delivering its programmes through a movement of young volunteer healthcare professionals.
We were approached by StreetDoctors for a new website and visual identity to tell their story clearly – the founding project for our ThirdPress service.
Piloting a new platform together
StreetDoctors’ website was the first one built on ThirdPress, our service offering customisable WordPress layouts with content and design support. Piloting a new service took trust on StreetDoctors’ part, and shaping the platform around their needs helped us identify new features, refine the user interface and see where we could add most value. That way of working has continued, with suggestions from individual clients improving ThirdPress for everyone.
Visual identity process
Alongside the website we carried out a light-touch visual identity process, including a new logo, colour palette and typography. Initially explored through three distinct directions, the final refined visual identity was applied to the platform to achieve the overall look-and-feel.
Navigation that tells a story
Rather than organising the site around StreetDoctors’ internal structures, we developed a more narrative-led approach to the navigation. It starts by addressing the issue of street violence, followed by information about the young healthcare leaders who deliver the training, before describing the range of programmes on offer and closing with the ways people can get involved and support the work. This makes the site more engaging for visitors and shows more clearly how the organisation creates change.
The StreetDoctors website makes full use of the news and people content types in ThirdPress, as well as site-wide topic tags to pull awards and campaign content into their own filtered pages.
Growing with the organisation
In 2026 we carried out a full overhaul of the site’s structure, page layouts and core user journeys. Newer ThirdPress blocks gave the pages more visual variety than was possible with the original website and allowed it to keep pace with the organisation, which has grown considerably since the initial launch. As we’ve continued to add new functionality to ThirdPress, it’s been rewarding to watch the platform evolve in tandem with the organisation using it.
The level of support and guidance we received was very helpful as creating a new website is a complex process. The team is friendly, accessible and knowledgeable.