Our brand process

Research and consultation

Developing an understanding of your organisation to identify the key factors that will shape and inform the design process. We’ll read strategic and brand documents, review analytics, conduct stakeholder interviews, analyse competitors and conduct an audit of existing brand assets.

Brand strategy and creative brief

Kicking off with a workshop with stakeholders featuring activities designed to warm up participants and encourage them to consider ‘brand personality’ (mission, vision, values and language of the organisation). This is distilled into a creative brief and set of brand statements which informs the work that follows.

Naming

Where required, we can facilitate a workshop with exercises aimed at generating a shortlist of potential new names for your organisation or product. Preferred solutions will be checked against existing trademarks and domain name availability before final recommendations are made.

Design exploration

Starting with mood boards of various references, we’ll develop two or three routes focused on a logo design and a other deliverables (e.g. report cover, homepage, social banner). We’ll explore colour, image, typography and language and establish consistent design rules. This work will be presented to key decision-makers.

Selection and refinement

Decision time. You will be given the time to digest, discuss and decide on a preferred route and we’ll be on hand to help with any questions you may have. Once we are agreed on the route (or combination of routes) we’ll set about addressing any specific design detail feedback.

Deliverables and templates

Building on the brand rules and assets we’ve agreed, we create a set of deliverables and templates, ensuring brand consistency throughout. This stage of the process allows us to road-test the new brand and make further refinements where required in collaboration with you.

Instruction

Creation a brand guidelines document that includes vision, mission, values, messaging and tone-of-voice instructions. It includes information about logo usage, typography and colour specifications, and imagery recommendations. More detailed guidance resides within any templates that we produce.